ABOUT / HISTORY

About About

PACK FOR LIFE

1973, LOS ANGELES ON THE AMERICAN WEST COAST.
“WE MADE EVERYDAY ITEMS THAT OUTDOOR LOVERS
LOVE.”OUTDOOR PRODUCTS STARTED
WITH THE STRONG FEELINGS OF THE ALTSUR BROTHERS.

AND IN THE LATTER HALF OF THE 1970S, THE “452U”,
WHICH IS SYNONYMOUS WITH THE BRAND, WAS
CONSIDERED. SIMPLE, LIGHTWEIGHT
AND DURABLEIT CAUGHT THE HEARTS OF YOUTH ALL OVER THE
UNITED STATES AND QUICKLY ESTABLISHED
ITSELF AS THE STANDARD DAYPACK.

IN ADDITION TO BAGS,
IT IS NOW LOVED IN MORE THAN 60 COUNTRIES
AROUND THE WORLD AS A
LIFESTYLE BRAND THAT DEVELOPS
A WIDE RANGE OF EVERYDAY ITEMS SUCH AS CASUAL WEAR,
UNDERWEAR, SHOES, WATCHES, AND STATIONERY.

HISTORY

ALL ABOUT 452U

HISTORY HISTORY

452Uのすべて。
デイパックの定番に込められた
哲学と美学。

1970年代のリリースから基本設計が変わらない
<アウトドアプロダクツ>の定番デイパック452U。
そんなマスターピースの各パーツの魅力から歴史、
ヴィンテージマニアも垂涎の
ロゴコレクションまで徹底解剖します。

CONTENTS

STANDARD PRODUCTS

FEATURES

TOPICS